Auctions are best suited to the sale of unique items that aren’t otherwise available on the market. For that reason, I always look forward to the interesting watches that are donated to the Only Watch auction series which is currently being run by the auction house Christie’s. Only Watch is an event that we’ve covered a lot over the years on aBlogtoWatch, and the next installment of this biennial auction sale will happen in Geneva on November 11th, 2017.
The Only Watch auction series isn’t as strong an event as it used to be, but its main theme continues to be respected. The idea is that watch brands submit unique watches made especially to be donated and sold at the auction. These are unique prototypes or are the first in a limited-edition series. The proceeds (minus all sorts of fees, I am sure) are to be given to Association Monegasque Contre le Myopathies (AMM) whose goal is to fund medical research to help treat a form of muscular dystrophy.